Social Media Marketing with Some Creative Spice
Visual graphics are an integral part of any social media marketing plan and the designer's contribution to the success of a marketing strategy is undeniable. As a designer, we take into account marketing goals and your company's tone when creating any visuals for social media. We are surrounded with information. It comes from everywhere, whether we are online or offline. Our sensory system receives inputs and transmits them to the brain. The process of recognizing and interpreting the inputs is called perception. Among all kinds of perception (sound, touch, taste, smell, etc.), visual perception is primary, since 90% of information that comes to our brains is visual. Based on this, both marketers and designers recognize the importance of using visual materials in marketing strategies.
The process we took with the client when creating these pieces of design elements for their social media was first for us to understand the content written and also know the purpose of the posts. Usually brands post on these platforms to receive a certain kind of reaction from their followers. Hence graphic design is a decisive part of an overall content strategy. No matter how great the text is, no one will notice it unless it’s accompanied with nice visuals to grab people’s attention in the middle of browsing.
