Design can often seem limitless. There were so many things we could do with this Annual Report layout design. We could have pushed towards a modern aesthetic or a minimalist aesthetic. We could have done something traditional or something unexpected.
It's easy to get so wrapped up in aesthetics that we forget that design does have a method. It's not all about looks, and it's certainly not something left to luck.
Instead, when we got the brief for this NECT Annual Report we got formulas that we used to create a good annual report design. the Principles of Design. Think of them like the building blocks of any design, regardless of the type. This was the only way we could ensure a visually and content perefect product for a client thats responsible for tax payers money which needs top be used responsibly to imporve the education space for the disadvantaged learner.
It was very important for us to ensure that their report captured all critical data, information and make sure that it is visually easy on the eye so that the reader can be able to identify the key results of the NECT's efforts in the year 2019/2020.
Let's take a closer look at the NECT's 2019 Annual Report and see the strategic approach of the beautiful master piece of a report: https://nect.org.za/publications/annual-reports/nect-annual-report-2019.pdf
