We have been so fortunate having had been the chosen agency to run this exciting brand. In this project we were running a digital campaign to educate and encourage people to use the .africa domain name.
The campaign goals could not only be specific, measurable and realistic, but they also had to be purposeful and align with real business objectives. Getting more “likes” is great, but to be truly valuable it must deliver more meaningful results. Our design & technical expertise of the tools we used gave this campaign a great run and we increased enagement by 130% over 3months and sales also went up by 8%.
