When we took on the NRC CI Manual development project we had to start from scracth as the client did not previously have a manual. We took their existing logo and used that as our base. Now I tell you, this had to come with alot of creativity and understanding of the brand as we had to be the custodians of the organisation.
It was indeed an exciting journey we went through. Essentially, a corporate identity (CI) manual is created for companies that wish to present their brand consistently across all internal and external marketing material. So we had to ensure that as much as the document is creative and fun it had to be very technical at the same time so that it could serve as an accurate guide to the usage of this amazing brand.
